Internet Marketing Apprentice
Newsletter - Coaching Orientation

Dear Valued Subscriber,

Thank you and congratulations for making a wise choice to get your hands on your FREE "12 part mini coaching series" & "Internet Marketing Apprentice Newsletter", this will be your essential tool in helping you achieve your goals to become a professional Internet marketer, making a living online, in step by step details. Can’t get easier than ABCs!

You will be amazed by the information you are going to receive in this coaching newsletter as we are sure you can tell by just scrolling through this first newsletter.

This coaching newsletter marks the start of your exciting journey as an Internet Marketer. We created it specially to help you understand the pillars behind an Internet business and how you can actually make use of a few techniques to explode your online revenues.

Also, We want to help you surpass your expectations and ensure you know that every single step you take from now on will lead you to a successful online marketing career.

Craig Dawber's Introduction:

Craig Dawber

Who Am I? And Why It Matters

I’m not interested in telling you my life’s story, or about how successful I am, just to inflate my ego. I want to take a minute to give you my background so you’re comfortable with the fact that what you are about to read truly is a roadmap to success.

Why? Because, if you don’t believe the messenger, you won’t believe the message.

Hi my name is Craig Dawber. I’m one of the founders along with Randy Smith of the Internet Marketing Apprentice.

I guess I’m like a lot of people who started out struggling to make their living marketing online. I bought lots of make money courses, tried a lot of different things, but never really found something that really worked for me.

I’m not a quitter; but I’m not quite daft enough to keep hammering myself over the head with the same brick every day expecting that one day it will start feeling good.

So when I finally had enough, I said to myself “OK; I’m tired of this. I am going to find a system that works for me. I’m tired of supporting the lifestyle of these so called gurus.”

I started by analyzing everything I had learned and reviewing everything I had purchased. I wrote down the best of the best advice and then regrouped.

There were some glaring holes in my knowledge, so I made it my mission to fill in that missing information. I knew that once I had found the master key, I would be able to unlock the success of online marketing.

I found that key. And it opened up income opportunities far beyond my wildest dreams. In fact, what we share with you in this free coaching series and inside the members area of Internet Marketing Apprentice is the exact same blueprint I used to reach the point where I kissed my day job goodbye and started earning 100% of my income online.

And now myself and business partner Randy Smith (Another brilliant marketer) are going to make a copy of our our combined success blueprint and give it to you in this newsletter. All you need to do is read this newsletter every week, believe the message, follow the instructions and start changing your life FOREVER!

If you'd like to find out more about me so your comfortable with who your dealing with the feel free to Google my name and read the rave reviews that get posted online :-)

....Read Randy's Introduction Below

Randy Smith's Introduction:

Randy Smith

Hello.

I'm Randy Smith.
(Randolf on a Sunday or when my Mother used to call!)

I own and operate several websites some of which are detailed on my own blog at RandolfSmith.com, including offering copywriting services.

That lead me to write SalesLetterABC to provide an affordable solution for those wanting to learn copywriting , but without taking a degree course (laugh).

I've been 'working' online since 2000 and been making a regular income since late 2005.
(Yep plenty of years of failure, or did I mean learning experiences, before I got serious).

I use to term 'work' loosely - as I'm all for leading a passionate life.
I've done the 100 hour weeks and believe me they're no fun. So now I figure I work to enjoy life, and therefore only do things I enjoy and am passionate about.

I'll say upfront - I'm no super star guru though people think so but I do know what I know and I hope that my products help you to learn what you need to know to move yourself to new levels in your online adventures.

I wont give you a full life story.... it would hardly be relevant, and just fill pages with boring details you don't want to know ... (smile) What is relevant is my career history.

My background offline was of over twenty years in direct sales & marketing.
Starting as a door to door salesman, gaining skills and experience that lead me on to
being a 'top three' salesman, both in income and performance.

In time I was promoted to sales team manager & training manager with a team of ten
salespeople, office admin and a telesales department to run for a blue chip multinational
company.

All the while I maintained strong links with the grass roots of what I taught. (in other words I was a salesman at heart and kept doing it throughout - even if only to help my team learn by being there in the field with them).

I also did some freelance work which involved setting up sales training manuals and
courses, and also identifying and setting up the 'sales pitch' for company's products in
order for them to have a 'presenter' for use by their sales personnel. This was done for
various companies both in the UK and Europe.

Eventually I left the so called 'Rat Race' to run my own businesses in retail sales, which
started well, but ended up going badly wrong resulting in my bankruptcy. Leaving me
to start from scratch, I chose not to re-enter the corporate world!

Instead I turned to the Internet for the income my family needed, utilising yet again my experience in sales & marketing.

I have 4 daughters from my first marriage who've left home, and I'm currently engaged to my Beautiful Ray of Sunshine, Rachel. We've been together since 2008.

I'm only telling you this so that you can rest assured I won't be making claims of making
millions - or of being anyone 'special'. I've built my online income purely from the profits it has generated, and even that has been slower than I would have wished.

But hey none of that really matters to you. What counts is that I have achieved a level of success most people would be I'm happy with. And I have taught people how to do the same.

Therefore - by visiting this site - I'm hoping you will learn some of the basics of what you need to know to successfully get started in your own online adventures.

I wish you the very best of luck with your adventure into Internet marketing, And I sincerely hope this site exceeds your expectations, while at the same time keeping things simple enough to help get you nearer your dreams and goals.

Take it steady "Step by Step" serve your apprenticeship and We know you'll get there :)

And do remember:
The way to eat an Elephant.....
Is one bite at a time!

Ok - enough of the intro, if you want to know more you now know where to look :)

Warm Regards
Randy

Coaching - Orientation Module:

Let's dive right in with A Few Things You Should Know Up Front

Welcome to the Information Marketing Workshop. We look forward to sharing a reliable, effective profit model with you over the course of the next 12 weeks.

Please be sure to read this orientation page completely. Regardless of your experience level there will be at least one section below relevant to you.

Information Marketing Explained

The World Wide Web is about content and information. Regardless of how far technology advances this will never change.

People use the Web to find entertainment, to learn new things, and to communicate with other individuals and organizations. The Internet is the most common modern vehicle for researching retail purchases and looking for information on a wide range of solutions for myriad problems.

All of these activities can translate to cash flow for the savvy information marketer. Information marketing is a simple concept with many facets. This is one of the easiest ways to start making money online for the following reasons:

1. Minimal startup and overhead costs

2. You can leverage existing material

3. Many active markets to choose from

So you can get started as an infopreneur with very little startup cash, and in most cases you can take advantage of existing resources rather than having to build everything from the ground up. Plus there are already millions of potential customers in just about every market or niche you can imagine.

The key to success in this particular industry is delivering value, as perceived by your target customers; i.e. you must give people what they want, and ideally even a bit more. It’s critical that your customers benefit from the content they receive from you.

For purposes of this course, the primary reasons people will buy your information are to learn something new or solve an important problem. Entertainment is a powerful secondary motivator, but we’ll be focusing on skill development and problem solving in your lesson modules.

There are numerous highly specific models and methods for profiting from the information marketplace. In this course you’ll be learning one of the easiest strategies available.

Different Ways To Package Information

Clearly there are MANY different ways quality information can be packaged. A few common examples include:

1. E-books of varying length

2. Special reports (usually in PDF format)

3. E-courses (Via an Autoresponder)

4. Multi-part email series for teaching skills or solving problems

5. Downloadable audio seminars

6. Video tutorials

7. Tele-seminars

8. Personal consultation or coaching

9. Print books, newsletters, or mail courses

10. Live training and presentations

You’ll notice that last few items are not digital formats. While it’s very easy to offer instantly downloadable content through an automated system, you can and should also consider the value of using the Web to sell offline information.

Shortcuts vs. Cutting Corners: This Is Critical!

A shortcut, as you surely know, is a path from where you are now to where you wish to be that requires less time than the conventional route of travel. It’s to every entrepreneur’s advantage to learn as many shortcuts as possible.

For example you can leverage info products that have already been created by other marketers rather than spend the time developing your own e-books or video courses. This is one way to get rolling quickly and realize an income with the least amount of time and effort. Shortcuts are great, and as your experience progresses you’ll be able to identify more and more opportunities for saving time while increasing profits.

Cutting corners, on the other hand, is a destructive methodology to be avoided at all costs. Sadly, when most people think of becoming an Internet marketer all they’re really looking for is some way to cut corners and make money without having to provide any kind of value.

Be honest as you answer the following question:

How much time do you spend thinking of how to improve the lives of your customers, vs. the time spent fantasizing about easy wealth?

The reality is, very few people who are looking for some sort of online opportunity spend any significant time thinking about how to deliver real value. All they really want is some way to cheat the system and make a load of money while doing as little as humanly possible in the process..

Allow us to be blunt:

This won’t work. And it’s exactly why millions of people are “trying” to make money online but failing miserably.

Shift your focus from the notion of fast, cheap wealth to a legitimate exchange of value for prosperity and you’ll get real results.

Success as an information marketer requires the same basic applications as any other type of entrepreneurial venture. You must be willing to:

1. Plan and organize your approach.

2. Think in a sustained, creative manner.

3. Put forth consistent, quality effort.

4. Make adjustments and change direction as needed.

5. Be persistent.

Most people want to jump right into some kind of canned “opportunity” system that claims to do all the work for them. This is idiotic, and it’s the fast-track to failure and frustration. OBVIOUSLY success in business requires legitimate planning and intention.

Sustained, creative thinking is a foreign concept to most individual’s in modern society. Very few people are willing to generate original ideas or spend any amount of time thinking about how to solve their problems. You must be different if you have any hope at all of making money with information marketing.

Consistent, quality effort is about actually doing things that matter. Overwhelmingly, most of the folks we meet who claim they’re trying to make money online are actually spending hours each day reading emails and sales pages, or complaining on forum boards about their many woes. Sitting at your computer desk engaging in pointless activities is not the same as executing a real plan.

Another common pseudo-approach to online success is to buy product after product with minimal commitment to actually using the information or resources obtained in any genuine capacity. Throwing money at any problem rarely works, and this is especially true in business.

Only in the realm of Internet opportunity seekers will people tell you they’ve been struggling for years to make money with no success. This simply does not happen in any real business environment.

Have you ever met a car salesman who tells you he’s been at it for three years without a single sale?

Have you ever heard a restaurant owner say, “Gosh, I’ve been here for six years and not a single customer yet”?

Do you know any landscapers or lawn care professionals who complain about being in business for over a year without earning their first dollar?

OF COURSE NOT! THE VERY NOTION IS BEYOND RIDICULOUS!

Why then, do people consider it even remotely acceptable to be online for years without making a single dollar? It’s simple; people don’t take their so-called online business endeavors seriously. Too many people piddle around, surfing the Web for hours at a time but never actually putting the slightest effort toward any kind of real plan for success. Honestly we believe 99% of all would-be Internet entrepreneurs actually want to fail so they can complain to all their friends and family about how they “got scammed”; or maybe they want to be able to tell themselves they tried and failed so they can feel better about giving up on their false dreams of prosperity.

It’s time to get real. If the previous paragraphs hit a nerve we urge you to let this be your wake up call!

Justifiable Failure

A tiny percent of struggling entrepreneurs fall into a category outside of the corner cutters. There are certainly people who are really trying hard, working a plan, putting themselves into their business, and still falling a bit short.

In most cases, those who are genuinely putting forth an effort but not yielding results fall into two core categories:

1. People who lack the appropriate information and training.

2. People who just need a bit more practice and refinement.

Success of any variety involves the development of certain skills. To be a good tennis player you must learn how to choose the proper racket, how to hold and wield the racket, how to move your feet, and how to execute a variety of swings; all this has to be in place before you can even think about getting good at following the ball and timing your hits. To become a profitable information marketer you’ll need to understand market selection, develop rudimentary promotion and sales skills, and know how to tap into the flow of Internet traffic.

Most successful businesspeople have tried and failed a few times before getting it right. That’s not only acceptable, it’s to be expected. You’ll need to try a few different angles before finding what works for you.

Understand: you may very well knock one out of the park right away. But don’t get discouraged if things don’t work out the first few times.

Escaping Your Plateau

For entrepreneurs who have attained a measure of success and simply gotten stuck at some point, the key to forward progress often lies in a fresh perspective. Sometimes we need to take a step back and look at our situation as if for the first time in order to see where we’re going wrong.

Plateaus are an inevitable but sometimes frustrating part of growth. In some cases we simply need to be patient and stay focused. Surrendering to the moment and allowing ourselves to be wherever we are, can lead to new visions and perspectives.

Quite a lot of the time when an entrepreneur gets stuck it’s because he or she is being closed-minded. For example, if you insist that you “already know” something, but you’re not getting good results with the method in question, it may be time to let go of your rigidity and look again.

It’s Time For A New Beginning

Whether you’re brand new to the idea of online business, or you’ve been floundering for some time, right now is a new moment. Even if you’re already doing OK online but want to take things to the next level, it may be helpful to realize you have the power to make a fresh start at the time of your choosing.

Let go of ALL past disappointments. Know that you can embrace infinite possibility and create brand new, empowering experiences from where you are right now.

With this in mind we want you to spend the next 24 hours preparing yourself for maximum success – this is your first assignment. Stay tuned for your first lesson.

Suggestion

If you need further help - can we also suggest you head over to our Internet Marketing Apprentice membership site and check what's on offer and how we can help you. Were offering a 7 day trial right now for just $4.95....click here to find out more!

DID YOU FIND THIS LESSON USEFUL?

YOU'LL FIND LOTS MORE INSIDE THE MEMBERS AREA!

Internet Marketing Apprentice Membership is a private, members-only, resource for those serious about building a sustainable online business.

Within the private, members-only area, you'll find a comprehensive source of in-depth information, including hands on reviews of development tools, downloadable products developed exclusively for this site, product ideas and suggestions, development tutorials, and more.

You will discover Internet Marketing Apprentice Membership a combination of information, inspiration and motivation.

This website contains hundreds of how-to articles, ideas, resources, software downloads, video tutorials and much more.

For a membership of just $4.95 for a 7 day trial, you get uninterrupted access to the private, members only area. This includes:

• Free Web Hosting: Unlimited Disk Space, Unlimited Bandwidth, Unlimited Domain Names. ***PLEASE NOTE - this FREE Web Hosting will commence in January 2010***. Value $9.95/month.

• Free Techie Help - Value $50/hour.

• Free Access To The Lively Entrepreneurs DISCUSSION FORUM - moderated by Craig Dawber and Randy Smith.

• Our Step-By-Step FREE Coaching Program - how to actually make money online - every step explained - in a 'paint-by-numbers' style.

• Free Access To Entire Back Catalogue Of Our Internet Marketing Apprentice Newsletter.

• Fully Downloadable Library - all the newcomer needs in one convenient location. No 'fluff or filler' - just genuinely useful downloads.

• Every question you have answered by Craig Dawber and Randy Smith - in 'human' non- technical talk!

• Salescopy Critique - Randy will to look over, review and critique your salescopy!

• Exclusive Web Templates.

• The opportunity to have Craig and Randy mail thier list (over 25,000 subscribers) about your site/product (after review.)

• Over 500 How-To Videos - more added daily.

• Over 200 Articles - more added daily.

• Participate! You are invited to get involved; ask questions in the forum, tell other members of your site.

• This is a contemporary membership site. It was launched in 2009 - all the content and downloads are current and relevant to today's market.

• Created and moderated by Two 'Time Served' Successful Fulltime Marketers (Craig and Randy) who CLEARLY know how to build a successful online business

• Much much more, yet-to-be-announced - exciting plans ahead...

• Be part of a genuine, focused, supportive, creative network of like-minded individuals, all for $4.95 for a 7 day trial.

Join our community and discover the tactics, techniques and strategies for anyone starting, improving or growing an online business.

Subscribing now guarantees that you'll immediately receive access to everything you need to start creating your online business, no matter what level you are at.

Join now for $4.95 for a 7 day trial. You can cancel at any time.

(¯`*•. TO BECOME A MEMBER .•*´¯)

Joining now will give you immediate access to all the resources in the member's only section.

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Internet Marketing Apprentice Newsletter - Coaching Orientation